But these folks living on the smolweb can tend to over-estimate their importance/influence. I say this after spending a decent amount of time there, even building Gopher and Gemini (as in the protocol, not Google) clients of my own.
Some Gemini protocol enthusiasts actually think Google renamed Bard out of fear of being subverted by them, as a play to intentionally destroy any name recognition.
TBH, these folks are likely not even a blip on Big Tech's radar.
That scene from Endgame comes to mind:
"You took everything from me!"
"I don't even know who you are."