I disagree. It's easier to get the non-technical in my life to remember one password than many. And most of them can't even manage that. I too have failed many times with 1password. It's literally one password and they can't remember it. It makes me understand why I keep seeing new email addresses: the moment their phone dies, they are out of luck because they don't remember their email passwords. At least magic link is one less password for them to forget.