A Postmortem of the startup Tract

> obtaining planning permission in the UK takes the median hectare of land from £20,000 to £2.4 million - a 139x uplift.

The opportunity was clear, but they couldn't find a model to capture some of the value.

> competitors, some well-resourced, all of whom appeared to be competing on price. These were already cheap contracts: a few hundred pounds per month for a small/medium-sized team. And they were getting cheaper. We concluded that this was a difficult market to sell into, with race-to-the-bottom pricing dynamics

They pivoted to a different model.

> In retrospect, we may have been closer to viable products than we realised. Multiple British prop-tech companies have been funded, including in the US, during the lifetime, suggesting alternative paths we could have taken.

> Many young people have had to delay forming families and often take poorly paid, insecure jobs that can barely cover rent and living costs as the price for living in culturally attractive cities.

Another approach to solving this problem might be to make more cities culturally attractive.