They are delusional for thinking strong-arming Google into censoring "pirate sites" and having it operate search dogs that crawl YouTube for anything that reeks of copyright will magically preserve their role as middlemen in a world with internet connectivity and cause customers everywhere to submit CC details to their subpar offerings.
Of course, none of that is going to happen. I'm just complaining that Google feels the need to join the bandwagon when it could be embracing the change.