At the time of the switchover in the early 2000s I lived about 40 miles from a major metropolitan area, Minneapolis, which is pretty close in US terms. We spent hundreds of dollars on different antennas (indoor and outdoor) and signal boosters and what not and it was simply never reliability.
In 2008 I moved to my current location, three miles outside of downtown Minneapolis. Again I tried a number of antennas and still found operation to be anything but reliable. I gave up and began just watching Netflix.
The people who live close enough to the broadcasts to pick it up have easy access to cable TV. The people who live in the countryside who used to depend on it can't pick it up. There's just no place for the TV system we were given.