I'm reminded of some of the 'virtue' of the crassness and unfriendliness of the chans - namely, they are not friendly to corporations. No corporation wants to be found to be associated with such a place, spewing slurs and bigotry, however ironic, in order to sell their goods.
This has its own problems, obviously, but there is something to a monied-interests-unfriendly set of cultural shibboleths.