To use what they learn from the distribution they get from throwing a pile of banknotes in the air to become the defensibly best tool on the market, at which point they can charge above token price.
Until in 2 years once we see new MacBook with AI chips and/or lot of memory, and that these chips can load whole offline models.
They mentioned in a previous thread that selling business features (SAML, SSO, idk) is their plan.