Youtube influencers have destroyed 'face brands' people have come to see them as vapid fakes, and all the movie/TV actors are lumped in with them. Then there are the added AI similars that add to the decline = we armor ourselves to ignore them - like all ads.It is similar to the way British so called 'high class or related to Lords/Ladies' and they dressed to set themselves apart. You still see remnants in the UK - but it is fading with time. All these Chinese fake brands make me laugh - the Chinese are deep into it, as we see with regular US Customs bag/clothing/perfume/etc seizures.