The question is what you mean by highly valuable. The sad truth is that in most workplaces many just coast along doing only what's necessary to not get fired. In which case doing your job more efficiently might draw negative attention (tall poppy syndrome).
Having said that, I think that having a good (both broad and deep) knowledge of the database schemas is invaluable for almost any information related role. Also, being able to manipulate large text very quickly (with vi/sed/awk, let's say), is useful for production emergency debugging on servers.