Assuming that DeepSeek continues to open-source, then we can assume that in the future there won't be any "secret sauce" in model architecture. Only data and training/serving infrastructure, and Google is in a good position with regard to both.
I think they've jumped the shark and need to give me more control because currently I actively avoid watching videos I think MIGHT be interesting because the risk is too high. This is a terrible position to put your users in both from a specific experience perspective but also in a "how they feel about your product" perspective.
You can remove videos from your viewing history. I do this when I start watching something but the content turnes out to not be what I expected. It seems to prevent polluting my recommendations.
The improvement has been steady and impressive. The entire integration is becoming a product that I want to use.