It's a good well worn tactic. You list in very high detail every single step of any process you don't like. It makes that process seem overly complex, then you can present your alternative and it sounds way simpler.

For example, making a sandwich: You have to retrieve exactly two slices of bread after finding the loaf in the fridge. Apply butter uniformly after finding the appropriate knife, be sure to apply about a 2.1mm level of coating. After all of that you will still need to ensure you've calibrated the toaster!"