The professional matchmaker angle as a contrast is fascinating. The subscription model not only removes the incentive to provide quality quickly -- it reverses it. Doing a worse job is encouraged if you can leverage that to convince people that the future (which is only available by continuing your subscription) is worth waiting for. It's also more attractive because it has smaller up-front costs for the consumer.

It would be an interesting world if we outlawed auto-renewal for services that you need to actively use in order to get any value from them. When you're paying for Netflix, you aren't paying to watch movies, you're paying for /access/ to movies you can watch. The flip side is that the maximum potential service quality would decrease if revenue decreases -- which is also why ad-supported services prevail. If all players are subject to the same rules, that would either end up as a decrease in licensing costs or a focus on quality content over quantity. If they aren't producing exclusive content, they are beholden to the quality of the market. Either way, that should encourage quality content to be made over saturating the market with content.

Unfortunately, pipe dreams will remain pipe dreams.