I don't think this is really an accurate description of the 360 hardware. The CPU was much more conventional than the PS3, but still custom (derived from the PPE in the cell, but has an extended version of VMX extension). The GPU was the first to use a unified shader architecture. Unified memory was also fairly novel in the context of a high performance 3D game machine. The use of eDRAM for the framebuffer is not novel (the Gamecube's Flipper GPU had this previously), but also wasn't something you generally saw in off-the-shelf designs. Meanwhile the PS3 had an actual off the shelf GPU.
These days all the consoles have unified shaders and memory, but I think that just speaks to the success of what the 360 pioneered.
Since then, consoles have gotten a lot closer to commodity hardware of course. They're custom parts (well except the original Switch I guess), but the changes from the off the shelf stuff are a lot smaller.
So the thinking was a unique architecture is what a console's raison d’être was. Of course now we know better, as the latest generation of consoles shows, butthat's where the thinking for the PS3's cell architecture came from.
Today in 2025 the only possible advantage is maybe in a specific price category where the volume discount is enough to justify it. In general, consoles just don't make technological sense.
exactly!
PlayStation is the one exception. But they learned the wrong lesson from the PS2 (exotic hardware is great! No one minds!) and had to get a beating during the PS3 era for the division to get back on track.
2600 was downright pathetic compared to TRS-80 or Apple 2
>/NES
comparable to C-64
>/Genesis
comparable to Amiga 500