However so many don’t have a sleep routine at all, and can benefit from simple starting measures like gamifying sleep duration and timeliness. Hence the sleep trackers on the market cater to “sleep quality novices”.
Once you’re no longer a novice then for sure start tweaking, like the author seeks to do.
But so many are just start of the journey and the author - no doubt way further down the road - might’ve forgotten how hard it is to get a good night’s sleep when you block any hope of a routine with alcohol, late nights out, late night coding binges, and early morning starts for run club.
It’s horses for courses. Considering how few “advanced” sleep trackers exist for consumers it’s likely hard to get quality data and not a lot of people know they’re ready for the next level. May their product find its niche!