IMO Bazel has a lot of good ideas to it: hierarchical graph-based builds, pure hermetic build steps, and so on. Especially at the time, these were novel ideas. But in Bazel they are buried behind a sea of other concepts that may not be so critical: `query` vs `aquery` vs `cquery`, action-graph vs configured-action-graph vs target-graph, providers vs outputs, macro vs rule-impl, etc. Some of these are necessary for ultra-large-scale builds, some are compromises due to legacy, but for the vast majority of non-Google-scale companies there may be a better way.
I'm hoping the next generation of build tools can simplify things enough that you don't need a person-decade of engineering work to adopt it. My own OSS project Mill (https://mill-build.org/) is one attempt in that direction, by re-using ideas from functional and object-oriented programming that people are already familiar with to make build graphs easier to describe and work with. Maybe a new tool won't be able to support million-file monorepos with 10,000 active contributors, but I think for the vast majority of developers and teams that's not a problem at all.