I've been doing mobile development client work for over a decade, if I remember correctly, around 2012-2016 money was flowing everywhere.

Every company, client just wanted their own app. App for medicine sales people, internal company Android launcher, an app to adjust your window blinds, fitness app, bible/Muslim apps, timer. All these random stuffs.

Comparing it from the past several years, majority of the projects didn't even make it to MVP because of the cost is just too much for them.