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Creating new standards is not easy, largely because everyone has to agree that they will use this particular one. Plastering it with endorsements attempts to show that there is consensus and give confidence in adoption. If they didn't put them in, you'd instead say nobody is using or going to use this.

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True, but look at those "partners"; most of them are lame BigCo/consultancy types with no history of technological innovation or collaboration, in fact generally anti.

The list is aimed at bureaucratic manager types (which may be the correct approach if they are generally the decision makers), its not a list that will impress engineers too much I think.

you know how the endorsements work right? some comms intern writes a quote, emails it to someone at the other companies for the go ahead/approval, and that's how you get dozens of companies all spouting BS that kinda sounds the same.

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