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“ I would argue that a great deal of selling today is direct, no stores involved at all.”

That assumption burnt the previous Nike CEO post COVID.

Yep, direct from the manufacturer— no. Direct from the retailer without touching a physical store— yes.

You can buy shoes directly from Nike here in Australia. Is that not the same in the states?

You can, but most people go to a shoe store and check out different brands. Most people that end up buying Nikes aren't the people that only buy Nike and know what they want without trying on a few pairs.

Like unless you just know you specifically want some Nike shoe you aren't likely to visit Nike.com to buy shoes.

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