Also holy cow that was 10 years ago already? Dang.
Amusing bit: The first TPU design was based on fully connected networks; the advent of CNNs forced some design rethinking, and then the advent of RNNs (and then transformers) did it yet again.
So maybe it's reasonable to say that this is the first TPU designed for inference in the world where you have both a matrix multiply unit and an embedding processor.
(Also, the first gen was purely a co-processor, whereas the later generations included their own network fabric, a trait shared by this most recent one. So it's not totally crazy to think of the first one as a very different beast.)
Certainly, RNNs are much older than TPUs?!
What were the use cases like back then?
I wasn't on Brain, but got obsessed with Kerminology of ML internally at Google because I wanted to know why leadership was so gung ho on it.
The general sense in the early days was these things can learn anything, and they'll replace fundamental units of computing. This thought process is best exhibited externally by ex. https://research.google/pubs/the-case-for-learned-index-stru...
It was also a different Google, the "3 different teams working on 3 different chips" bit reminds me of lore re: how many teams were working on Android wearables until upper management settled it.
FWIW it's a very, very, different company now. Back then it was more entrepreneurial. A better version of Wave-era, where things launch themselves. An MBA would find this top-down company in 2025 even better, I find it less - it's perfectly tuned to do what Apple or OpenAI did 6-12 months ago, but not to lead - almost certainly a better investment, but a worse version of an average workplace, because it hasn't developed antibodies against BSing. (disclaimer: worked on Android)
One was the transition to a mature product line. In the early days it was about how do we do cool new things that will delight users: Gmail, Google Maps (Where 2), YouTube. The focus was on user growth and adoption.
Then growth saturated and the focus turned to profitability: Getting more value out of existing users and defending the business. That shift causes you to think very differently, and it's not as fun.
The second was changing market conditions. The web grew up, tech grew up, and the investment needed to make a competitive product skyrocketed. Google needed more wood behind fewer arrows and that meant reining in all the small teams running around doing kooky things. Again not fun, but understandable.
[1]: https://cloud.google.com/blog/products/ai-machine-learning/g...
[2]: https://github.com/rikhuijzer/improv/blob/master/runs/2018-1...
The big ones were SmartASS (ads serving) and Sibyl (everything else serving). There was an internal debate over the value of GPUs with a prominent engineer writing an influential doc that caused Google continue with fat CPU nodes when it was clear that accelerators were a good alternative. This was around the time ImageNet blew up, and some eng were stuffing multiple GPUs in their dev boxes to demonstrate training speeds on tasks like voice recognition.
Sibyl was a heavy user of embeddings before there was any real custom ASIC support for that and there was an add-on for TPUs called barnacore to give limited embedding support (embeddings are very useful for maximizing profit through ranking).
[1]: https://research.google/pubs/warehouse-scale-video-accelerat...
Another part that was left out was that Google did not make truly high speed (low-latency) networking and so many of their CPU jobs had to be engineered around slow networks to maintain high utilization and training speed. Google basically ended up internally relearning the lessons that HPC and supercomputing communities had already established over decades.
Ah, the days when you, as a tech company employee, could call a service "SmartASS" and get away with it...
> first designed specifically for inference. For more than a decade, TPUs have powered Google’s most demanding AI training and serving workloads...
What do they think serving is? I think this marketing copy was written by someone with no idea what they are talking about, and not reviewed by anyone who did.
Also funny enough it kinda looks like they've scrubbed all their references to v4i, where the i stands for inference. https://gwern.net/doc/ai/scaling/hardware/2021-jouppi.pdf
Can anyone suggest a better (i.e. more accurate and neutral) title, devoid of marketing tropes?