It's market segmentation, needing ACLs is a sign you're at least an SMB, and to a business of nearly any actual size, the difference between $6/user and $18/user is 0.
It's market segmentation, needing ACLs is a sign you're at least an SMB, and to a business of nearly any actual size, the difference between $6/user and $18/user is 0.
I wouldn't go that far. Big companies put a lot of effort into saving $12/seat.
But, if you can convince them they get >$18 of value from it they're usually happy to pay. With hobbyists it's more emotional. $6 is "just a coffee" and can be justified just to try it out. At $18/m is one of your household bills, and many will decide they enjoy watching Netflix more than messing around with Tailscale.
We don't even use windows enterprise for the same reason, we have legacy office 365 plans and lifetime windows licenses without the M365 addons because it saves is a few bucks per head. At our size, a few bucks a head quickly add up to millions per year. Microsoft keeps trying to dissuade us and they even pretend office 365 plans don't exist anymore ("office 365 is now microsoft 365") but they do: https://www.microsoft.com/en-us/microsoft-365/enterprise/off... . The same with their Copilot stuff. 30$ is a non starter. Our users want it but nope (and we did a trial in one big team and only 10% actually bothered to use it after the first month so I think it's more the idea of it that want rather than the actual product)
We don't use Tailscale but $6 would be feasible where $18 would be a complete nonstarter.
In fact our company is a lot more cost conscious than I am as a consumer.
Strategy is pretty good I think. And they are also not backing down on inclusivity and sustainability despite the threats from Trump (companies with inclusivity aren't allowed to do business with the US govt blahblah). We're an EU company but this worried me a bit (I'm heavily involved in the inclusivity program). But they've already said they are absolutely not giving in on that point.
For a global all-you-can-eat enterprise-wide rollout:
* base: 20K users x $200/yr
* 50% discount: volume + multi-year + ...
=> enterprise: $1M/yr
=> 200 person division in the enterprise: $10K/yr
It's not cheap, but averaging out a global rollout, not terrible afaict
(This is super rough. Ex: Add in BYO hardware, internal staffing, pro serv, and who knows the real discounting!)
This doesn't make sense to me. It shouldn't matter if you are a small company or a large one, a few bucks per person per month is noise. I get trying to leverage scale to get a better price, but if something saves time / money, a company shouldn't refuse it just because they are large. Whoever is gatekeeping these decisions is ultimately eroding the company's value.