The headline is false. As per the data from the article itself, only 24% of Americans preferred partial or biased media. The overwhelming majority of people without power prefer impartial media.

It just happens that of the relatively small percent of people that prefer partial or biased media, it's mostly made up of people with "no power." But even that is also dubious to plainly false since the article's definition of "no power" is very weird and includes anybody who is "ideologically or politically engaged", which is essentially every single person at the highest levels of power in the country.