It absolutely has been for me. It'll be a cold day in Hell before I pay money for something that's ad-supported. It's why I won't touch Hulu with a 10-foot pole, it's one of many reasons why I will always pirate Windows, and it's why I laugh at cable Internet salesmen when they sing their praises for bundling in TV.

Ads xor payment, or else you can fuck all the way off.

Define ad infinitum

What you don't get with pay TV

  Originally for cable, but then you got ads with cable. 
  Then for streaming, but then you got ads with streaming. 
  Physical DVDs? Ads. 
  Paid Roku device? Ads. 
  Paid windows installation? Ads.

Available eyeballs will be sold.