> The question isn't whether these tools will change visual media, but whether we'll be thoughtful enough to shape that change intentionally.

Unfortunately I think the answer to this question is a resounding “no”.

The time for thoughtful shaping was a few years ago. It feels like we’re hurtling toward a future where instead we’ll be left picking up the pieces and assessing the damage.

These tools are impressive and will undoubtedly unlock new possibilities for existing artists and for people who are otherwise unable to create art.

But I think it’s going to be a rough ride, and whatever new equilibrium we reach will be the result of much turmoil.

Employment for artists won’t disappear, but certain segments of the market will just use AI because it’s faster, cheaper, and doesn’t require time consuming iterations and communication of vision. The results will be “good enough” for many.

I say this as someone who has found these tools incredibly helpful for thinking. I have aphantasia, and my ability to visualize via AI is pretty remarkable. But I can’t bring myself to actually publish these visualizations. A growing number of blogs and YouTube channels don’t share these qualms and every time I encounter them in the wild I feel an “ick”. It’ll be interesting to see if more people develop this feeling.