Nowhere is that said.
The benefit of them selling is not for the management to understand, it's for the worker to understand and be able to articulate as it will flow downstream to strategy.
Maybe the management doesn't understand but my point is it's irrelevant. I've been in management situations where I've understood perfectly well and ones where I have zero clue, my requirements for you selling to me remain exactly the same which is I'm using it as a gauge of how much you understand.