This is not nefarious data collection, and it shouldn't need user consent - but it does, because EU lawmakers were overzealous and careless when designing their regulation.
This is not nefarious data collection, and it shouldn't need user consent - but it does, because EU lawmakers were overzealous and careless when designing their regulation.
There’s widespread misunderstanding of the law.
Here's the key distinction:
Strictly necessary cookies: No consent needed. These are required for the site to function properly (e.g., shopping cart cookies, login sessions).
Analytics cookies (including the case with a unique ID for tracking visitors): Not strictly necessary, so consent is required.
Even if the data is anonymous or pseudonymous (like a randomly generated unique ID), if the purpose is analytics and it involves storing or accessing data on the user’s device (like setting a cookie), you must ask for consent.