Once a company reaches a certain size, basically once it has a financial planning department w/ different VPs owning their PnL, who is making money increasingly becomes a social construct. "how to get promoted" by spakhm is much more closer to how a large, successful org works IMO: https://spakhm.substack.com/p/how-to-get-promoted
I've seen this in my career multiple times. For example, when I was involved in search for some companies, we would demonstrate through A/B testing that we would make X more money per month. Executive team changed, they decided that "A/B test does not work and slows us down", the definition of making money changed, we overnight went from a money-aking org to a cost center.
Nowadays, most companies are pushing GenAI everywhere. Most of those things don't make money, and yet a lot of promotions will be obtained across the board until the tune ends.