I'd like to see them do well, but I'm personally not going to treat it as something special until they show that it is. So far it sounds like a shovel-ware conduit to the TV and that gets people nothing.
A platform. That does not even exist yet. Has a tiny user base.
We have a genius here.
I'd bet money (and am in fact betting my own time, which isn't entirely dissimilar) that the userbase of modern Android devices--say, from as far back as the Nexus One phone to the current Nexus 7 tablet--is so much bigger that if even one in twenty users care about games it's a more viable market.
The scale isn't there for a freemium or $0.99 app economy.
Yes, the big console makers sell that many every week, but they are not a big console maker, so they don't need lots of numbers to sustain themselves, that's what growth is for, and they are showing better indications of it then Nintendo or Sony when they first got on the market, assuming they actually deliver the product they will see more. and their price point puts them in closer competition to a PS2 or Roku.
To make money on their app store, they need games.
Not many developers are going to write games for a platform with around 1/16th of the user base of your average front-line Android phone. (Please don't say "it's an easy port"; it's not and the Ouya people's claim that it is is fucking dishonest.)
A few companies have committed to bringing their products to the Ouya. I am interested in seeing how many of them follow through. Of those who follow through, I am interested in how many just push shovelware because doing a real port to a platform with 60,000 guaranteed users, many of which are probably going to be hacking the shit out of the thing (and making software security a non-starter), is not economically viable for most people.