For most people, a car is at least the second-most expensive thing they'll ever own -- as well as the most expensive machine they'll ever own. It is also something that many are very unwilling to RTFM for, often to the point of irately defending this unwillingness and the resultant ignorance.
An improved battery that can charge quickly when cold (while maintaining safety and longevity) solves many problems, including some that may be self-inflicted.