Send a Message to the Universe using Lasers

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Separately, and with the intention to help, not to be pedantic:

The phrase How it works? is an immediate turn-off. Standard English phrasing is How does it work?. (By "standard" I mean that every native speaker I can imagine would say it this way, and no native speaker I can imagine would ever use the website's phrasing.)

I often see the similar problem of using both how and like together, when either is acceptable, but not both. (Like typically requires what, not how.)

Correct: How does it look?

Correct: What does it look like?

Incorrect: How does it look like?

Sometimes the latter problem compounds the former one.

Doubly incorrect: How it looks like?

To me, a native English speaker, the incorrect constructions smack of "non-native Internet Englishes". A website/service must persuade me (and others) to look at it, let alone use it, so the copywriters should pay close attention to their rhetoric — and reading miscues are all but guaranteed to reduce persuasive power.