>If I want a service they provide, I will actively seek them out.

The problem is there are some services you don’t even know exist that could be much better than how you’re currently solving a problem. Think prevention vs treatment of a problem.

For a concrete example:

I learned about a dog groomer that comes to your house this way. Maybe it should have been obvious there would be some that made house calls but searching Google maps for groomers tends to return the ones with locations that you drive to.

Dog hates the car. Problem solved with a thing I didn’t know existed.