I'm kind of puzzled. I've been interested in AI for ~45 years and read quite a lot of the stuff on HN and similar. I'm not aware of any of that being pushed on me by a corporate overlord? I'll give you there is more hype and money these days.
However I also read Kurzweil / Moravec stuff which has been predicting human level intelligence around now since at least 1990 and that to me is the interesting bit, and not really at all corporate, rather than open-whatever has raised $x bn etc.