I wonder if really great stuff are always for a minority. You have to have listened a lot of classical music to notice a great interpretation of Mozart from a good one. To realize how great was a chess move, how magical was a soccer play, how deep was the writing of a philosopher. Not only for stuff that requires previous effort, but also the subjectiveness of art. Picasso will be really moving for a minority of people. The Godfather. Even Shakespeare.
Social media and generative AI may be good business because the capture the attention of the majority, but maybe they are not valuable to anyone.