>But it's still a great idea.
Define "great".
It has $2m revenue, so it's clearly a great idea (at this stage?) financially and 'people love it' (30% retention)
Technically it's a garbage idea, and I'd say they could get class-actioned without good T&Cs. It's literally impossible to determine the sugar and fat content of a meal.
I'd never make it for the latter reason, however you clearly need to believe in the former to make it big haha.