The digital cameras we use have this fixed filter (most have a Bayer pattern: http://en.wikipedia.org/wiki/Bayer_filter) where every pixel gets its own, individual filter.
That’s handy for snapping color images without multiple exposures, not so flexible, though. Thing is, those sensors without the filters can be sensitive in parts of the spectrum (infrared or ultraviolet) where the human eye is not sensitive. If you were to bake in a Bayer filter you would throw all that information away. So those spacecraft usually have several filters they can combine at will to capture different parts of the spectrum.
In that sense the color is not faked, it’s more a human-readable depiction of which light at which frequencies hit the sensor.
If it's close, I think it's fantastic. For me, part of what would make any desert more psychologically tolerable would be a greater variety of color.