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This is just an ad without any context?

Search could be better? Yes, yes it could.

I search for words, can even indicate I want search results with a keyword included and it will be ignored. And then I have to sift between what is the search result, and what is an ad.

And if I get another quora answer....

But, this post? it was a waste. We do some hand wavy stuff, come try us.

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Fair point, I probably should have provided more context in the post.

MatterRank uses LLMs to rank pages based on criteria you provide it with, not SEO tricks. It’s not meant to replace Google, but helps when you're looking for something specific and don't want to wade through tons of results that you don't care about. Still early, but useful for deeper searches.

But often the problem "is" google, garbage in, garbage out

Transformer models like BERT have been lurking in Google search for a few years now (and non-transformer language models before that). The distinction between LLM and chatbot is pretty thin. Dismissing "chatbots with web access" when you are actually using LLMs is not a very clear or useful differentiation, even if the way you use a LLM really is different. More end-user control over results is a good thing, but there is an opportunity to engage much more clearly.

Search could be better if it was a paid service and the content got paid.

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