Hacker News Reader

I'd love for that to be true, but Google through me out of their free tier a decade ago, and I've been paying various amounts for my wife and my accounts ever since.

I don't think the definition of success here has to be overtaking Gmail. In fact, I think that would be doomed to fail. Instead, you want to appeal to people willing to pay for an alternative, which I think is probably a real population of users and honestly one of Mozilla's best strategic moves in years.

Services that take on Google can not just win over some user base but even become profitable (see Kagi's example), so it's not strictly about $0 price tag. But they gotta be really good (for some target audience), and the hard part is beating the already established offerings, of which there are plenty and covering for every kind of crowd I can think of. I wish MZLA luck, but given all the Mozilla Foundation history (which started amazing but is less than stellar in terms of recent PR) I'm quite skeptical.

Maybe it doesn't work at Mozilla's scale, but a business doesn't need to take overtake Gmail to win.