You don't start with using a lock either.

You start with the general consensus that stealing is socially unacceptable, and you make it illegal.

Which is exactly what will inevitably happen with tracking unless tracking with permission becomes the exception rather than the rule.

It might even take a few decades, but being tracked by corporations anywhere you go online is socially untenable in a free society.

Microsoft understands this, although their enthusiasm is probably more inspired by the fact that a certain competitor that has a major part of its business model depending on it than by ethical considerations.