Google Now is awesome; merge them with the iGoogle team and make it amazing.
blog.michaelmassie.com
blog.michaelmassie.com
It won't be as flexible as iGoogle or support the same old widgets, but the "social widgets" will be something they can push iGoogle users over to, as well as a platform to help advance Google+.
In my experience, Google Now is a surprisingly clever way at providing relevant widgets with zero customization, so it seems like a great onramp to that experience.
The only thing I'm wondering about is how aware could it be as far as location/traffic goes. I wonder if it would have to pull from the data collected on an Android phone or tablet to be truly predictive.