In short: "theft is bad" is something people are born with[1]; "pirating media is bad" isn't; the former will be universal wherever you go, the latter depends strongly on who you ask[2]; the former is constant throughout history, the latter can change within months or years.
On a more general point, human society is the poster child of "the whole is more than the sum of its parts" - there's a lot of ideas and institutions in our lives that are purely abstract, and exist only in the shared, social sphere. Things like money, rule of law, countries or corporations - they exist as long as people expect them to exist, but ultimately they can disappear overnight - unlike the more fundamental concepts like self-preservation or reciprocity, which are anchored in our selves.
--
[0] - If it weren't, we would have much more trouble understanding or relating to the past; the saying is that the past is a foreign country, not that it's an alien species!
[1] - Or at least it's as close to innate as we can get.
[2] - And, of course, the progress of science and technologies that made this question meaningful in the first place.
Not even close! Universalized morality (e.g., "stealing is wrong") is a product of the last couple thousand years, and it's only present in some modern humans. It is the foundation of WEIRD (Western, Educated, Industrialized, Rich, Democratic) psychology.
If you're curious about what other kinds of human experience can be like, I recommend checking out some ethnographies. Here's a summary of one: https://peacefulsocieties.uncg.edu/wp-content/uploads/2015/1...