For me it was extracting the most value for the money, which meant getting the best possible education within the boundaries of the degree. This involved taking graduate courses and substituting them for undergrad to get more of a challenge, taking more math courses both undergrad and graduate (I was a CS major), etc. Yes ultimately I was paying for a piece of paper, but when you're paying $15k/yr I wanted to be damn sure it was money well spent, and to this day I still feel shortchanged.