Of course, this kind of thing is easy to do wrong. Programs like D.A.R.E. and THRIVE tried going the way of fear tactics which seems to really not work well. We need to have an open and honest discussion about "yes, this is fun. But it DOES have a bad side" instead.
The last sticking point there is that it assumes people will be rational and come to the conclusion of using with moderation. Hopefully people can be rational... Otherwise I think there's no hope for us in solving the brainrot epidemic.