Is it weird that if I do not have an account on X, I also have no idea what X actually is? If I go to the home page, it just says "Happening now". No idea what that means though. If I then navigate to the tiny "About" link, I'm not getting any smarter. The "About the company" page takes to a 404. So, unless you know already what X is, you have no obvious way to find out what it is either.