For example they moved Swift out of the Apple GitHub org and the announcement blog post[0] calls out Swift's use outside Apple's ecosystems.
Their blog archives has more posts that I read as a focus on improving Swift outside the Apple ecosystem, some examples:
* Updating the Visual Studio Code extension for Swift[1]
* Introducing Oblivious HTTP support in Swift[2]
* How Swift's server support powers Things Cloud[3]
I can see arguments for how wider adoption of Swift outside of Apple, and especially in the server ecosystem, helps Apple. In particular, lots of apps are being written using React Native and Flutter and at least one hurdle there is that Swift lacks developer mindshare.
0: https://www.swift.org/blog/swiftlang-github/
1: https://www.swift.org/blog/the-next-chapter-in-swift-build-t...
2: https://www.swift.org/blog/introducing-swift-nio-oblivious-h...
3: https://www.swift.org/blog/how-swifts-server-support-powers-...