Go out, talk to your users
blog.kippt.com
blog.kippt.com
I especially agree with having a real in-app page for gathering feedback. When we were building Flowdock, one of the best things early on was giving the users the simplest possible tool for giving feedback: a single text field (just like you have). Even though this is a little more work than just having a team@... email link, it does have some great benefits:
- Full control on where the feedback gets sent and who/what gets notified (requires some backend code of course)
- Easy for the user, no extra logins or weird popups
- You can send extra information like the browser's user agent string along with the message to help resolve some issues
PS: The last link in the article ("follow me on Kippt") should link to https://kippt.com/jorilallo :)
For example, we do some analysis nightly to see if a user is 'active' and if they are we update the intercom custom data property for that user, we can then do really complex types of messaging to our users such as: 'When a user who is active and created at least 3 widgets has not logged in in a week, send them an email'.
Major props to Des and the whole team at Intercom.
There are times went people email us or tweet to us before trying the app.
Empowering users to see what other users are having problems with, and to potentially help each-other seems like a big win, though it likely decreases their odds of communicating directly with you, for better or worse.
I am a bit lesser inclined to do so, if the only option is e-mail. Especially if there's no designated e-mail written out (ie. I have to find/guess a e-mail) - but I've done this. It's more hassle.
The chance of me writing out my feedback in a forum? Now we're nearing zero very fast. First thing that comes to mind is; urgh?! I probably have to create yet another account (For some reason, a lot (?) of sites have different accounts for the main site/product and the forums..). Second, oh boy - choosing a topic of my post.. "Yay.. I have no idea who'll read this" - being 'the first one out' on a subject can be quite frightning. This is really a boat load of hassle most often..
Like I started the comment with, this is just how I feel about giving feedback - but I'm of course willing to agree with myself and "bet" that this is possibly valid for a lot more persons than just myself.
Personally I like to keep the feedback one on one as there's no change for trolling etc. Also public feedback boards might turn against the product if small amount of users want a feature that isn't relevant for products roadmap. This is also the reason why I'm not fan of Uservoice's widget.