OpenAI's product launches are stirring something which Apple hasn't in a while

I read this and immediately thought of the scene in gladiator where Maximus efficiently annihilates all his combatants and crowd is not enthused. He yells:

“are you not entertained”

Apple is crushing it. If you’re in tech look around you. Phone, watch, laptop, headphone. All miles ahead of any other device. Even the thing you could strap on to your face is a leap. And yet we yawn.

Look studio gibli images. Wow. Apple has lost it.

Currently consumer AI is a toy. When it becomes a utility Apple has a track record of success. The future of AI is decidedly on device.