What Facebook Knows
technologyreview.com
technologyreview.com
The fact that it has 900 billion people and no real source of revenue or trade would make its citizens among the poorest in the world. The massive infrastructure costs for its regime of information gathering are not offset by any kind of taxes. Further, the lack of any police force or military (aside from a few pushy lawyers) means that it has no way of protecting itself or ever hoping to recover the massive loss that went into building the fledgling nation. But the 2000 bureaucrats running the place are doing pretty well for themselves.
And yet still, I couldn't make this article interesting.
When articles like this emerge detailing the trouble of understanding the mountain of data that accumulates from a piece of software it makes me wonder about what their goal was in the design process, or whether they think of it that way at all.
The problem, to me, is not the one detailed in the article: but the fact that a company can have such a crisis. It makes me think that this company has no internal compass and can only invent one through analysis of a data set collected with a muddled original intent.
Short answer: because that rarely works. Like how it would be nice if we could be living right now in one of those pure, good-in-theory idealistic societies...
We have a few ways of influencing behavior and preferences, but in many ways it's a black box, and it's usually much more productive to ask "how can I profit from helping people do what they want to do?" than "how can I make people do what I want them to do?"