In general life in Europe is pretty good and could be better, thanks for asking. We can invest, we watch different sports than you do and we don't have a comparable military. The stock market is fine, the currency is fine.
I guess the social media campaign is addressed at those of you, who would like less crime, and who would like rule of law, and less aggression, and a safer lifesytle. To lie to them and tell them that having these things leads to downfall or something.