Where I'm from, master's was the traditional undergraduate degree. Bachelor's degrees were introduced later, but the society was reluctant to accept them. For a long time, the industry considered people with a bachelor's degree little more than glorified dropouts.
Our PhDs also used to take really long, being closer to a habilitation in some European countries than what is currently typical for a PhD. But starting in the 90s, there was a lot of pressure towards shorter American-style PhDs.
These days, the nominal duration of studies is 3 years for a bachelor's, 2 years for a master's, and 4 years for a PhD, but people usually spend at least a couple of years more. Which is pretty comparable to how things are done in the US.
The other end of the spectrum is the British system, where you can do a 3-year PhD after a 3-year bachelor's. But they also have longer PhD programs and optional intermediate degrees.