A good article.
Dropbox's onboarding is very good, but one thing I wonder is: has it always been that good? For example, what was the onboarding process like when Dropbox very first launched - was it terrible, average, or pretty much like this the whole time?
I guess the reason I'm interested is that we all have these really early stage discussions in our startups about how perfect to get the onboarding process before launch, and it would be cool to know the story about Dropbox for a reference.