Google is focused on enterprises. They’re like Apple where PR disasters hurt them — if your Google phone tells you to eat rocks or writes fanfic porn, that’s a huge deal. Consumer is a risk to them.
ChatGPT and Grok are edgier and they are just burning cash - any attention is good.
I wouldn’t underestimate them. Microsoft’s shitshow with Azure (they have like 9 different Azures) makes delivery difficult (some Azure clouds delayed AI tech for 6-9 months) when they are relying on constrained product from Nvidia. They also have some level of exposure to the OpenAI circus and its included Musk v. Sam Altman drama.
Google has a much better supply chain and return on asset story, which is a big deal if you’re selling shovels.